Automotive blog full of fragrant content!
Wednesday November 22nd 2017

Categories

‘Business Strategy’ Archives

Marketing – The 4 P’s of the Marketing Mix

Marketing – The 4 P’s of the Marketing Mix

If any of the 4Ps were problematic or were not in the marketing factor of the business, the business could be in trouble and so other companies may appear in the surroundings of the company, so the consumer demand on its products will decrease. The 4 P’s of the Marketing [Read More]

Marketing – Economic Definitions

Marketing – Economic Definitions

Monopoly A single company (or group) owns all (or nearly all) of the market for a given type of product or service Anti-trust laws are designed to prevent anticompetitive practice & so they try to prevent monopolistic control (and price fixing…) Sometimes a monopoly [Read More]

Marketing – Lanchester’s Strategy

Marketing – Lanchester’s Strategy

A study of warfare applied to marketing: Divide the enemy. Engage each element separately Commit the maximum number of own troops against minimum of the enemy. This maximises the difference of the squares which represents your surviving troops. [Read More]

Marketing – Brand

Marketing – Brand

Brand is not only an image, a logo, a design or name of a product or organization. Brand is: Engagement, aspiration, quality, community, value and more Drives all internal and external marketing and communications The guide to implementing strategy and making decisions [Read More]

Marketing – Porter’s 5 Forces

Marketing – Porter’s 5 Forces

Porter’s five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. [Read More]

Marketing – The Kano Model

Marketing – The Kano Model

The Kano model is a theory of product development and customer satisfaction. Kano is useful for: Predicting customer satisfaction Product analysis and design decisions Internal customer satisfaction Product positioning   Kano classifies customer preferences into five [Read More]

Lean Thinking

Lean Thinking

The core idea is to maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources. There are many areas where Lean Thinking applies: Production: Product Design: From concept to manufacture. Sales and Production: [Read More]

Lean – Evolution

Lean – Evolution

1.       Cottage One person knows, organizes and does everything. Narrow product range. Low volume/small margin. 2.       Craft-based Individuals or groups of specialists. Specific high skill level. Developed over many years – apprenticeship. Custom-made to [Read More]

Lean – (7+2) Wastes of not being lean

Lean – (7+2) Wastes of not being lean

These are: Overproduction. Waiting Times. Transportation. Inappropriate Processing – Too much/not of value. Inventory – space (land, building, rent, rates, power, heat, security…), damage, equipment, stock control, time delay, degradation, theft, transport, cost of [Read More]

Lean – 5 Lean Principles

Lean – 5 Lean Principles

1. Define Value from the Customer’s perspective 1.1.    Customer view. 1.2.    Talk to customers! 1.3.    Talk to anyone downstream of you! 1.4.    Target costs based on MUDA-free cost of the product. 2. Identify the steps which create and deliver that value [Read More]

 Page 1 of 2  1  2 »

Popular Topics