Audi TV adverts are well known for their originality. Most people would agree that they do some of the best car adverts you can find. However, sometimes they like teasing and making a laugh of their competitors, such as BMW, Mercedes, Volvo…
Watch the next TV adverts to realize to what point they get to:
Audi and the runners up.
Slower, Smaller, Less Fuel Efficient?
What do you want in a car?
Car buyer stereotype.
Do you think that’s original and they should be doing it? Or it is a lack of respect and professionalism and shouldn’t be done?
Do you have any more adverts like those? Post the link on the comments and I will attach them as well.
Marc Espolet, Automotive Engineering student at Loughborough University 
This is one of the replys from BMW to Audi:
how long until they’re taken to court?
never…coz they r adds in the us…they r allow to do tht….although only loser companies like audi need it…
I think that nowdays audi has the best publicity companies working for them.
The rivality betwen Audi & BMW appears many ocassiones in the publicity.
Have a look on this:
http://www.diariomotor.com/2009/04/14/batalla-publicitaria-audi-vs-bmw-en-santa-monica/
http://www.diariomotor.com/2006/08/14/guerra-publicitaria/
Hey Marc, I think it is a very interesting initiative this website, I leave you a funny aggressive advertising post between Audi-BMW-Subaru and “Bentley”.
Greetings from Barcelona!
http://polideformat.wordpress.com/2010/06/17/guerra-de-anuncios-bmw-audi-subaru-bentley/
Thanks a lot for that!!
I knew the two first ones, but not the Bentley one!! It is very funny indeed!!!